Here’s from David Frum on the process so far:
Most of the GOP’s field of governors decided against trying their chances in 2012. Over the course of the campaign, Republicans were presented with a choice between four possible presidents (Mitt Romney, Tim Pawlenty, Jon Huntsman, and Rick Perry) and a long series of impossibles. Pawlenty dropped out early. Rick Perry proved himself unready for the national stage. Jon Huntsman could not find a constituency. That left Romney.
But if governing-minded Republicans chose the candidate, it was the radical wing of the party that dictated his message – and it’s the message that is dragging this campaign down.
Or, to take it one step further, it’s not the message, but the economic policy. The whole Bush43/Reagan economic model was based on one major thing; Credit. And that model seems to have exhausted itself in the end..