Soundbytes and Body Language.

One of the best sound-bytes from yesterday: “It’s math”. Short and effective, and when you can get your punchlines down to two syllables – you’re on to something. “Can’t afford it” was also very nice.

Another thing we noticed yesterday was a remarkable shift in body language after the speech was done. They way he more slowly stepped down to the audience – and shook hands – that was a President with weight.

He sort of blew it by jumping lightly up the stairs afterwards, but at least he’s doing everything right in small patches now. And most likely – he’s starting to enjoy it.


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