The Plouffe Fingerprints.

Just a short reflection today – on the baffling campaign of Obama this year – seemingly doing everything right and disciplined so far. From framing the opponent during the summer season, to staying on message, to good planning and timing with ads and rebuttals, to keeping expectations low towards November – to getting out the vote and letting folks feel the fear of more Bushonomics and possibly pointless wars overseas.

And this has the feel of David Plouffe fingerprints all over it. He ran the brilliant campaign in 2008, and then went on leave for two years, which led to the disastrous midterms. Now he’s back, with a low profile, but probably doing most of the strategic work – which shows in the absence of gaffes and crises. Well done.


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