Romney’s ‘you didn’t build that’ attack.. didn’t work..

Turns out that the attacks on the “you didn’t build that” quip – referring to the roads and bridges that provides the infrastructure and environment for doing successful business in America – didn’t work at all.. In fact, most people were more positive about Obama after they heard the statements…


And the piece makes a good point… the Republican Fringe are attacking a fantasy… not shared by that many folks.. 

Romney’s ‘you didn’t build that’ attack: An epic FAIL – The Plum Line – The Washington Post:

Romney’s ‘you didn’t build that’ attack: An epic FAIL

Others have touched on this already, but it really deserves highlighting here, too. Check this out, from the new NBC/WSJ poll:

Barack Obama recently said that if you have been successful, you did not get there on your own. There was a great teacher somewhere in your life. Somebody helped to create the American system that allowed you to thrive. He said if you have a business, you didn’t build that, somebody else made that happen. When we succeed, we succeed because of our individual initiative, but also because we do things together. Does this make you feel more positive or more negative about Barack Obama, does it not make much difference in your opinion or do you not know enough about this to have an opinion at this time?

More positive: 36

More negative: 32

Not much difference: 26

Romney built much of his convention around Obama’s “you didn’t build that” comments, but only 32 percent were impacted negatively by them. Meanwhile, more viewed the remarks as a positive, and 62 percent either saw them as a positive or weren’t impacted by them at all.

(..) How to explain this? As Benjy Sarlin notes, GOP focus grouping reveals swing voters simply don’t believe that GOP attacks on this or that Obama quote truly reflect what he really thinks. But they’re inclined to accept that Dem attacks on Romney quotes do reflect his true beliefs.

Why? My best guess is that the GOP attacks have been rooted in an inability to understand how swing voters really view Obama — they have been attacking an Obama that doesn’t really exist outside the GOP base’s imagination. So there’s no soil there for these attacks to take root.



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