This article made a lot of sense.. MSNBC is a disaster and has become mostly unwatchable with crappy, provocative hosts and repetitive shows.. with NO news value..
Worst of them all: Melissa Harris-Perry. Get her off the air at once.
Reid: Can it. Self-absorbed and immature host.
Farrow: Nice guy but dead boring. His elaborate compliments to guests and in interviews are just too embarrassing.
Al Sharpton. The same show every night. Complete repetitiveness.
Ed: Sort of ok. A bit one-note but plays with an audience.
Hayes & partly Steve Kornacki: Way too cerebral. It’s too detailed and distracting from the real issues.
From the article it also seems like Griffin has very little understanding for when during the day different people would work well. Pushing a popular daytime show to prime-time is not necessarily a very good idea, as he apparently has done many times.
Let someone else take the helm and produce a progressive and grounded network, please…..
Over two years later, the network has fallen backwards. January ratings revealed double-digit declines compared with January, 2014 in all ratings measurements. During the day, MSNBC was down 20 percent in viewers and 37 percent in the advertising-coveted 25-54 demo. In primetime, it fell 23 percent in viewers and 39 percent in demo.
Also Read: Inside MSNBC’s Evolution: How Phil Griffin Is Tinkering With Network
Network President Phil Griffin knows MSNBC needs to turn those numbers around quickly, and multiple insiders tell TheWrap Griffin is in the process of deciding what potential changes to make, including tinkering with primetime.
(..) Last week, Farrow, 27, attracted just 26,000 viewers in the demo on Wednesday — finishing fourth behind HLN, CNN and Fox News. Reid’s program — which parted ways with executive producer Larry Epstein toward the end of last year and recently appointed Farrow’s Senior Producer Omnika Thompson to EP — has also struggled, partly because of the Farrow lead-in. On Thursday, it attracted just 36,000 demo viewers.
(..) Another insider told TheWrap Griffin has withheld moving or canceling Hayes’ show — despite ratings that have struggled since it launched — because he’s married to the idea of younger, wonky hosts in primetime over the traditionally older, bombastic anchors who’ve occupied the daypart on Fox News and MSNBC, like Bill O’Reilly, Sean Hannity, Keith Olbermann, and Ed Schultz.